Programmatic advertising

Reading Questions 1. Please read: Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and exogenous factors in computational advertising: Key issues and new research directions. Journal of Advertising, 49(4), 377-393 2. What...

Privacy assignment

In this class, we briefly discussed different metrics, tracking possibilities, and data that advertisers may take advantage of to personalize messages for (potential) customers (see e.g., Ghosh and Scott, 2018; Matz, 2019; Yun et al., 2019*). Many of these...

advertising

Your advertising firm has been asked to assist with an upcoming charity fundraiser, Red Nose Day, which will be recognized this year during the month of May. Specifically, you have been asked to raise awareness of this important charitable event among college...

Sexism in Advertising

Overview: A paper analyzing the advertising efforts of a specific product is required. Your paper must include an overview of the company and selected product as well as an analysis of advertising efforts over the years. You will then select two ads for further...